Assistant Director for Student Engagement and Marketing
Office of Career Education
Office of Career Education - 101A
304-696-3396
Biography
- Leads the strategy, planning, and promotion of large-scale career events, including All Majors Career Fairs, industry-specific fairs, etiquette dinners, and experiential career programming
- Manages and develops content for the website using WordPress
- Oversees marketing and communications for the Office of Career Education, including email campaigns, social media strategy, and targeted outreach to diverse student populations
- Provides student and alumni career coaching
- Supervises and develops professional staff and graduate assistants, fostering a team culture focused on student success and continuous improvement
Jennifer is a hands-on, results-producing practitioner who is intuitive and thinks outside the box. She provides strategic thinking, employer relations, and markets the career education office through strong communication and problem-solving abilities. Jennifer coaches students on career development, goal setting, search opportunities, and social media branding. She also develops content for Facebook, Twitter, LinkedIn, and Instagram accounts. She is a proud graduate of Eastern Kentucky University and Loyola University Chicago but considers herself an “adopted daughter” of Marshall. She’s been attending Thundering Herd football games since birth. Go Herd!
Certifications
- Certified Professional Resume Writer, CPRW
- Certified Digital Career Strategist, CPRW
- Stanford Life Design Certificate
- NACE Management Leadership Institute
- John Marshall Leadership Fellow 2024
- Intuit Design for Delight Innovator
- Adult Mental Health First Aid, National Council for Mental Wellbeing
Master of Education, Higher Education, Loyola University Chicago
Bachelor of Arts, Public Relations, Eastern Kentucky University