Dr. Ben Eng

Dr. Ben Eng is an Associate Professor of Marketing and Entrepreneurship at Marshall University’s Lewis College of Business and Brad D. Smith Schools of Business. Dr. Eng is also Marshall University’s Center for Innovation and Entrepreneurship (iCenter) executive director and co-founder. In 2018, Eng won the Pickens-Queen Teacher Award, Marshall University’s highest teaching award for newer faculty members. In 2019, he won the Robert P. Alexander Mentorship Award, which goes to the faculty member in the College of Business who demonstrates excellence in mentoring students. His research focuses on design thinking and celebrity branding. Eng’s research papers have been accepted in leading academic journals such as the Journal of Product and Brand Management. He has presented his research at conferences such as the Association for Consumer Research North American Conference. Before his career in academia, he worked in the entertainment industry at one of Hollywood’s leading talent agencies – United Talent Agency. He received his Bachelor of Arts from James Madison University, his MBA from Marshall University, and his Ph.D. in Business Administration from Southern Illinois University. A native of Huntington, WV, Eng currently serves on the board of directors at two local non-profits: the Developmental Therapy Center and Goodwill Industries. He learned the importance of entrepreneurship and innovation from his parents, who owned and operated a local Chinese restaurant named Ming’s Restaurant for over 30 years.