Biography
Samantha Aretz is a highly skilled Business Intelligence and Data Analyst with a master’s degree in psychology from Marshall University and experience in data analysis across industries. Using business intelligence tools such as Power BI, she excels in uncovering valuable information from complex datasets and creating dynamic reports that effectively communicate data-informed insights to diverse audiences, from community members to university leadership. Committed to ensuring data integrity and continuous improvement, Sam works closely with university departments to understand their unique needs and provide solutions that support data-driven strategies and align with institutional goals.
Sam spends her free time with her two dogs, Lorelai and Luke. She and Lorelai also serve as a therapy dog team with Marshall’s MU PAWS program.