Marketing
Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.
The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.
Students who graduate with a B.B.A. in Marketing will develop the following skills:
- Critical thinking skills
- Oral and written communication skills
- Selling skills – product, price, promotion and distribution tools
- Market and distribution research
- Quantitative and qualitative analysis of market data
- Development, analysis, and modification of marketing plans and strategy
- Foreign marketing environments
- Consumer behavioral patterns
- Research skills
Opportunities & Careers
- Marketing Director
- Salesperson
- Sales Manager
- Promotion Manager
- Account Executive
- Branch Manager
- Market Researcher
- Buyer
- Store Manager
Projected job market data for Market Research Analysts and Marketing Specialists: https://www.onetonline.org/link/summary/13-1161.00
Major Courses
- MKT 231 – Principles of Selling
- MKT 341 – Promotion Management
- MKT 350 – Supply Chain Logistics
- MKT 371 – International Marketing
- MKT 437 – Consumer Behavior
- MKT 442 – Marketing Research
- MKT 465 – Marketing Management
- Marketing Electives (12 hours)
