Do you know of a colleague who is doing innovative work in the classroom that might be of interest to other faculty members? Are you doing something innovative that you would be willing to demonstrate to other faculty?
With regular frequency, we hear about innovative and exciting teaching practices that are happening across various departments and colleges at Marshall University. There are also a number of faculty members who offer to demonstrate interesting and innovative teaching practices to their peers, hoping to get valuable feedback to increase their own teaching effectiveness. The CTL offers a professional development opportunity for faculty to showcase these teaching practices – the Pop-Up Clinics About Teaching (CATs).
Spring CATs Information
Dr. Uday Tate, Department of Marketing, MIS, and Entrepreneurship
Use of Experiential Learning Approach in Global Marketing
The pedagogical approach in MKT684: Global Marketing is “Experiential Learning,” based on which graduate students in this course learn by participating in a global marketing simulation, known as Country Manager. The simulation is 100 percent online. The students are divided into teams (three students per team); each team acts as a competing business unit representing Allstar Brands, a U.S.-based consumer products company, for a toothpaste brand – as part of Country Manager Simulation. The teams make a series of decisions related to global market entry and manage the brand marketing effectively in Latin America, focusing on six countries (Argentina, Brazil, Chile, Mexico, Peru, and Venezuela). The simulation decisions cover various aspects of marketing strategy, including but not limited to, segmentation, brand management, channels of destruction and supply chain, promotional activities, pricing, strategies, salesforce decisions, etc. As part of grading in the course, the simulation performance of each team will be evaluated based on financial and non-financial criteria.
The CAT presentation will highlight the role of Country Manager in applying Experiential Learning as part of pedagogy in teaching MKT684: Global Marketing. The presentation will briefly explain the decision processes, analysis of team performance in the simulation, and learning outcomes.
Wednesday, February 10, 2021 | 11:00 am – 12:00 pm
Virtual via Teams:
Join on your computer or mobile app
Or call in (audio only)
+1 304-306-8725,,91336041# United States, Charleston
Phone Conference ID: 913 360 41#
Use the link below to nominate a colleague or yourself to present a CAT. We will be in touch with nominees to work out the logistics.
For questions, email firstname.lastname@example.org.