Marketing

The Division of Management, Marketing & MIS offers a Bachelor of Business Administration degree in Marketing.

Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.

The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.

Students who graduate with a B.B.A. in Marketing will develop the following skills:

  • Critical thinking skills
  • Oral and written communication skills
  • Selling skills – product, price, promotion and distribution tools
  • Market and distribution research
  • Quantitative and qualitative analysis of market data
  • Development, analysis, and modification of marketing plans and strategy
  • Foreign marketing environments
  • Consumer behavioral patterns
  • Research skills

Opportunities & Careers

  • Marketing Director
  • Salesperson
  • Sales Manager
  • Promotion Manager
  • Account Executive
  • Branch Manager
  • Market Researcher
  • Buyer
  • Store Manager

Major Courses

  • MKT 231 – Principles of Selling
  • MKT 341 – Promotion Management
  • MKT 350 – Supply Chain Logistics
  • MKT 371 – International Marketing
  • MKT 437 – Consumer Behavior
  • MKT 442 – Marketing Research
  • MKT 465 – Marketing Management
  • Marketing Electives (12 hours)

Contact Information

Dr. Shane Tomblin, Division Head
Division of Marketing and MIS
Marshall University
Lewis College of Business
One John Marshall Drive
Huntington, WV 25755
Corbly Hall 421
Phone: 304-696-2664

accredited

College of Business

Marshall University | One John Marshall Dr. | Huntington, WV 25755

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