Advertising / Public Relations Major

Advertising emphasis

Conceive it – Write it – Design it – Pitch it

That’s what we do as Marshall Ad majors.

An emphasis in advertising throws you into a fast paced, learn as you go, talent development program designed to hone your creative chops and business skills. You’ll create messages for print, broadcast and online media, generate campaigns and produce content for products, services and ideas. Today, you’re a creative entrepreneur.

Writers – Are you a story teller? Advertising majors are too. Craft killer copy, clever headlines, compelling, web content, power scripts and social media features. If you’re willing, the SOJMC will help you diversify your skillset so that whatever story you envision, you’ll know the right way to get your message across.

Designers –  You’ll learn how to take the words right out of peoples’ mouths. You’re here to hone the primal art force that drives you, and we’re here to guide the refinement of your already vigorous imagination.

Not a creative? No worries. You’re still in the right place.

Movers, Doers, Shakers – a.k.a.  Accounts

You’re a leader, and your people skills are unparalleled. You’re eager to incorporate ideas from the team. Now it’s time to take it to the next step. The account world is building social capital, and forming relationships both business and personal. “Accounts” covers a vast array of jobs. Research lays the foundation. Strategy hatches ideas. Media analytics track audiences. Don’t forget to bring your suit.

By helping you pinpoint your passions, you’re able to focus on an aspect of the advertising industry that’s best suited to you, providing a vital leg up in starting careers. The advertising program instills a practical understanding of integrated marketing communications, concept driven storytelling and computer based design skills that give students the experience needed to shine in a competitive workforce and the potential to develop into innovators and thought-leaders in the advertising world.

Current 2018-2019 Advising Guide (PDF file)


 

Public Relations emphasis

Choosing an emphasis in Public Relations, you’re embarking on a mission not merely to communicate information effectively, but also to influence the way those messages are understood. No matter how you’re interacting with a client’s business or image, the PR program is designed to get you up to speed. By the time you walk across the stage with your diploma in hand, you will have a firm grasp on:

 

Event Planning – From soiree to shindig, you will learn how to handle it all. The SOJMC will show you the ropes of wrangling successful nonprofit events, organizing fundraisers, and making the guests at a gala know their tickets were worthwhile.

Digital Contact: Nobody keeps an address book anymore. It seems it’s all on your phone. Interacting with 100 followers isn’t the same as 100,000. The public relations program is here to guide you through the pitfalls and show you how to get people interested and involved with both the old-fashioned way, and the new hashtag way.

Media Relations –  Press releases are the face of your relationship with the public. You might be more familiar with media relations that come from a corporate spokesperson, or the White House press secretary, but they are just as crucial to a small nonprofit as they are to big business. You already know how to speak—this is where we teach you shape your words into actions.

Crisis Management It’s unavoidable. Bad things happen every day. That’s life. Dealing with problems is a big part of the job, but learning how to prepare for handling problems is just as important. You’ll be able to negotiate for the best possible solution for today’s problems, and be ready to take on tomorrow’s.

Current 2018-2019 Advising Guide (PDF file)