Session Title: Teaching Quantitative Skills with AIDA
Abstract: We propose the well-known marketing model of Attention-Interest-Desire-Action (AIDA), as a multi-stage framework for teaching quantitative skills to college students. Students’ apprehensions about quantitative methods and poor math-readiness from high school affects their approach towards quantitative learning. Designing the right learning experience is crucial and the AIDA model provides educators across disciplines with the overarching framework for achieving success.
Facilitator: Monica Wei, Nabaneeta Biswas, Arka Chattopadhyay, Yi Duan
Initiatives/Class Track: Panel, Virtual Room 2
Attributes:
- Classroom structures, projects and/or initiatives that promote student success
- Approaches to identifying and mitigating academic barriers to success
- Degree Qualification Profile/University Learning Objectives