Biography
Dr. Jennifer Y. Mak is Professor and Director of Sports Business at Marshall University’s Lewis College of Business and Brad D. Smith Schools of Business. Since joining Marshall University in August 2000, she has built a distinguished career marked by excellence in teaching, scholarship, and professional service. She teaches courses in undergraduate, master’s, and doctoral business programs and is dedicated to preparing students for success in academic and professional environments.
Dr. Mak received her M.S. and Ph.D. from Indiana University Bloomington, her MBA from Marshall University, and her B.A. (Hons), First Class, from Hong Kong Baptist University. A prolific and internationally engaged scholar, she has published more than 50 refereed journal articles and book chapters and has delivered over 100 scholarly presentations worldwide. Her research focuses on consumer behavior, sport marketing, branding, and service marketing. Her work reflects a strong commitment to advancing both theoretical understanding and practical application in the fields of marketing and sports business.
Dr. Mak has received numerous prestigious honors for her scholarly and professional contributions, including Marshall University’s Distinguished Artists and Scholars Award, the Mabel Lee Award from SHAPE America, and the Ray O. Duncan Award from SHAPEWV, that organization’s highest recognition for distinguished service in research, teaching, administration, and leadership. She has also earned two Best Paper Awards from the Association for Marketing Theory and Practice and the Atlantic Marketing Association. In recognition of her research accomplishments, she was named a SHAPE America Research Fellow, with the announcement of her induction published in The Chronicle of Higher Education. She was also appointed a University Fellow by Hong Kong Baptist University, an honor reserved for internationally renowned scholars.