Olen York

Director of Entrepreneurship Education; Assistant Professor
SBUS 337


Olen York is an Assistant Professor of Entrepreneurship and the Kermit McGinnis Distinguished Professor in the Lewis College of Business and Director of Entrepreneurship Education in the Marketing, Management Information Systems, and Entrepreneurship Department. Olen teaches topics that focus on the entrepreneurial mindset, team formation, utilization of creativity and design thinking to problem-solve, business model development, collaborative innovation, and the utilization of intellectual property as sustainable competitive advantage. Olen also has a variety of research interests, including entrepreneurial pedagogy, innovation and intellectual property strategy development, and entrepreneurial branding, marketing, and the relationship to intellectual property assets.  Olen is a co-Founding Director of the Innovating for Impact Center for Entrepreneurship & Business Innovation (iCenter), which provides curriculum and programming for students and the community.

In addition, Olen serves as the organizer and overseer of the WV Innovation and Business Model Competition that extends extra-curricular opportunities to all students to develop and pitch a business concept to a panel of judges for important feedback, potential prize money awards, and potential investment resources.  Moreover, Olen presently serves as the Dean of the WV Governor’s School of Entrepreneurship.

Olen is a registered patent attorney and maintains a small law practice that focuses on the counseling of intellectual property, including the acquisition of patents, trademarks, and discussions regarding licensing and litigation of such assets.

LLM, Intellectual Property, University of Akron School of Law, 2005
JD, Intellectual Property, University of Akron School of Law, 2001
BS, Chemistry, Marshall University, 1996
2024-25 Kermit McGinnis Distinguished Professor | Lewis College of Business
2017-2018 Department Nominee Teaching Award, LCOB, April 2018
Faculty Coach, Innovating for Impact at Marshall University, 2017
ENT 220: Creativity & Innovation
ENT 350: The Startup Experience
ENT 360: Intro. to Entrepreneurship
ENT 467: Strategic Entrepreneurship
ENT 680: Entrepreneurship
LE 366: Entrep. Law & Ethics
MGT 360: Intro. to Entrepreneurship
MGT 461: New Venture Dynamics
MKT 340: MKT Concepts and Applications
MKT 344: Retail Management
McKinney, R. E., Eng, B., & York, O. (2019). Rapid experimentation: The Silicon Valley method of success. Sage Research Methods Cases Part 2.
Intellectual Property and Effect on Entrepreneurship
Entrepreneurial behavior, Entrepreneurship, Family business, Innovation process, and Innovations
Dean Governor's School of Entrepreneurship 2020-Present
Brad D. Smith Incubator Advisory Board and Intake Committee 2020-2022
Founder and Organizer of WV Innovation + Business Model Competition 2019-Present
Program Organizer, 2019 Women Entrepreneurship Week, October 2019
Program Organizer, 2018 Women Entrepreneurship Week, October 2018
2024 | Article Reviewer for International Journal of Pharmaceutical and Healthcare Marketing
2022-2024 | Presenter and Moderator for Teaching and Learning Conference