Elizabeth Alexander received her PhD at the University of Kentucky in 2000. She has been a Marketing Professor for the Lewis College of Business at Marshall University since 1997. Currently she is the Chair of the Department of Marketing, Management Information Systems, and Entrepreneurship. Elizabeth’s work has been published in journals such as the Journal of Global Scholars of Marketing Science. She has served on the DBA Task Force and the University Institutional Review Board. Dr. Alexander was the Coordinator of Recruiting and Retention for the college.