Uday Tate


Dr. Uday Tate received his Doctor of Business Administration in Marketing from the University of Tennessee-Knoxville in 1983. Dr. Tate joined Marshall University n 2001. He currently serves as tenured Professor of Marketing in the Department of Marketing, Management Information Systems, and Entrepreneurship. He has developed and taught several Marketing courses at the undergraduate and graduate levels, including International Marketing, Services Marketing, B2B Marketing, Strategic Marketing, and Internet Marketing. In addition, Dr. Tate has conducted extensive research and published several articles in related fields of marketing, including one that received a Best Paper Award in 1999. Dr. Tate has also presented papers and conducted workshops at professional conferences. Dr. Tate has taught in the MBA programs located in Bangalore, India; Guiyang, China; and Bogota, Colombia.

One of the highlights of Dr. Tate’s significant contribution to Lewis College of Business and Marshall University has been to resurrect and successfully direct Executive MBA Program of the Lewis College of Business during the period of 2005 and 2011. During the academic year of 2019, Dr. Tate served as a co-Director of the college’s Recruitment and Retention Initiatives, generating positive results for the Lewis College of Business and Marshall University. As for his university services, Dr. Tate has served as a member of several committees, including the Faculty Senate at Marshall University.

Dr. Tate is also actively involved in community service. He is an active member of Rotary International, He joined the Rotary Club of Huntington in 2005 and served as the president of the Club during 2008-2009. In addition, Dr. Tate served as a member of the Board of Director of Goodwill Industries-KYOWVA for four years and currently serves as a Board member of Unlimited Future, Inc., Huntington, West Virginia. Dr. Tate met his wife, Fabiola, during his conference visit to Bogota, Colombia. They married in Lafayette, Louisiana in 1986.

DBA, Marketing, University of Tennessee-Knoxville, 1983
MBA, Marketing, Western Illinois University, 1974
MBA, Business Administration, University of Jodhpur, India, 1972
MS University of Baroda, India BA, 1967
MKT 340: MKT Concepts and Applications
MKT 371: International Marketing
MKT 435: Internet Marketing
MKT 511: Marketing and Management
MKT 682: Adv. Marketing Management
MKT 684: Global Marketing
Subedi, D. K., & Tate, U. S. (2018). Monte carlo simulation for understanding risk in project management. DIAS Technology Review, 15(1), 28-36.
Brand management, Business and international development, Consumer buying behavior, Corporate social responsibility (CSR) and sustainability, Diversity, and Supply chain management
Marshall University Professor of Marketing, 2000 to Present
Southeastern Louisiana University Full Professor of Marketing, 1991 to 1999
New Mexico State University Assoc. Professor of Marketing, 1987 to 1991
Board Member, Unlimited Future, Inc., January 2018 to Present
Board Member, Goodwill Industries of KYOHWV, January 2014 to Present
Board Member, Rotary Club of Huntington, WV, January 2010 to Present