About Us

Established in September 2020 with a vision of transforming the region by preparing the next generation of sales and service leaders, we at the Service Wire Company Transformative Sales and Service Excellence Center are seeking innovative, customer-centric organizations as partners to spearhead this effort. By creating a new, interdisciplinary center for sales and service education, research, and practice, we will transform business education and practice by adopting an integrated approach to sales and service interactions and relationship building.

The Sales Center has two differentiating features. First, it is among the first university centers in the United States that formally recognizes the connection between sales and service and prepares our students on both fronts. Both salespeople and service providers are frontline employees who have direct social interactions with the customers and focus on relationship building. In many cases, an employee can play the dual role of salesperson and service provider.

Second, the Sales Center focuses on digital sales and the latest sales and service technologies and methodologies. Regardless of the disruption, whether it be a global event (e.g., COVID-19) or technology (e.g., artificial intelligence), the Sales Center helps our students and local practitioners adapt to the ever changing business landscape.

Our goal is to contribute to the region’s economic development through retaining young talents in the region and developing a forward-thinking, customer-centric workforce in one of the biggest job fields – sales and service.

Our Team


Rex McClure, PhD
Director, Service Wire Company Transformative Sales and Service Excellence Center
Corbly Hall 416
mcclurer@marshall.edu


Hadi Atassi
Sales Development Manager, Service Wire Company Transformative Sales and Service Excellence Center
Corbly Hall 411
alsayedsulim@marshall.edu


Gabe McGinnis
Sales Associate, Service Wire Company Transformative Sales and Service Excellence Center
Corbly Hall 411
mcginnis30@marshall.edu


Kane Morrone
Honorary Fellow
morrone10@marshall.edu

Monday Morning Memos

AACSB Accredited

LCOB Social Media

LCOB Twitter Feed

LCOB Contact Info

Marshall University
Lewis College of Business
Office: 107 Corbly Hall
Phone: 304-696-2314
lcob@marshall.edu